The AI shift is rewriting how content businesses work. I help you get ahead of it.
Content strategy and AI transformation for subscription businesses.
- Your organic traffic is under pressure and you know the old SEO answer isn't it.
- You know AI should be changing how your team works — but you haven't figured out how to make that real.
- You've run pilots. Nothing has become a running operation.
- Your content produces volume. You're not confident it's producing the right things for how people actually find content now.
- You need someone who has built this from the inside — not a framework, not a recommendation from the outside.
If more than one of those sounds familiar, it's worth a conversation.
I work on two things, separately or together: content strategy and AI transformation. Content strategy means the full picture — what you're producing, for whom, through which channels, how your team is organized, and how that shifts as search and LLMs change what discovery looks like. AI transformation means finding where AI has the highest leverage in your operation, building the workflows, and making adoption stick. Not a pilot. A running operation.
At The Motley Fool I built an AI content operation from scratch — seven pipelines, 4,000+ articles in twelve months, 34% of total output, quality-rated equal to human-written work. Before that: GM of The Ascent, a $100M+ consumer finance platform. Eighteen years building content businesses across four markets through every major platform shift.
Let's talk.
If your situation is recognizable above, reach out. I work with a small number of clients at a time.
