Pinelands AI
Matt Koppenheffer
Principal
Fractional operator for B2C founders.
I translate vision into strategy, strategy into tactics, and tactics into execution that actually ships.
Does this sound like you?
- You have a clear vision — but it's not consistently showing up in what the team actually does.
- You're still wearing hats you know you should've handed off by now. Every time you try, something breaks.
- The strategy makes sense on paper. The revenue and customers aren't following.
- You have more good ideas than priorities. "What to say no to" is the hardest call you make.
- You need someone who will ask the questions your team is too polite, too busy, or too close to ask.
If more than one of those sounds familiar, it's worth a conversation.
I come in as a fractional operator — part strategist, part executor. I work alongside the founder to translate vision into a strategy the team can actually execute, build the accountability systems that make it stick, and do real work to move things forward. Not decks. Not recommendations. Actual output.
Three 0-to-1 builds. Four markets. One business scaled from $75M to $100M+. I've been inside the mess before — I know what it looks like on the other side.
Let's talk.
If your situation is recognizable above, reach out.